Now in our tenth year, it was high time we gave our award-winning festival a make-over.

Although we had become synonymous with the bold orange logo we’ve used since we launched in 2013, it just didn’t tie in with the Shropshire Festivals team behind the event.

Shropshire Festivals aka Team Pink, are the folk behind some of the biggest events in the county – Shrewsbury Food Festival, Shropshire Oktoberfest, Shropshire Kids Festival, Shropshire Business Festival, and Shropshire Tasty Trail.

The look of the food festival was worlds away from the branding of the rest of our events, and many people didn’t realise there was a connection.

So, time for a branding re-think and website overhaul to help people realise that this is way more than a food festival.

Yes, we will bring together 200 local food and drink producers but it’s also a full two days of family fun, with bars hosted by local brewers and distillers, live performances on the bandstand, free kids’ activities, a circus big top, a haven for shoppers, and a live music event!

Welcome to our brand-new website and new look.

Let us know what you think here!